[SS13] Glance

Spring / Summer 2013 collection

D.UE.T 

for

"Dear Un-Educated Tomorrow"

"Dear Un-Educated Tomorrow" started since 2008 as an idea 

of finding unexpected and creative value. Instead of creating something from the 

blank page, it will be more interesting and provocative to create something from 

'familiar' subjects and to make it 'unfamiliar' or to create new 'breeds'.

The basic promise of the brand is to work with "CONTEXT(S)" which will 

make a juxtaposition with, somewhat familiar, subjects. The familiar subjects 

are CONSTANT component, and the 'context(s)' are variables which will be 

applied to the constant component. Such a component is driven 

from the American sensibilities (late 1800's classic to the Preppy aesthetics)




CONSTANT + CONTEXT = NEW BREED

And the "contexts" could be brought from everyday encounters or mundane subjects. 

Finding contexts from 'cliche' is to make things interesting and  leave something to think 

about. Instead of merely borrowing or revisiting historical references, this design process 

will re-interpret familiar conventions and will re-materialize them.

[SS13] Geometry

Image provided by D.UE.T

[SS13] Tradition + Sub-culture

Spring/Summer 13

D.UE.T presents...

D.UE.T

(An abbreviation for "Dear Un-Educated Tomorrow")