[Product] SS13 Pique T-Shirts

By using pique cotton (Fabric used for Polo Shirts), it is breathable and comfort. However, the construction is based on shirting details-yoke, back-placket tails and front pockets. It fits well and it is constructed to minimize sagging. Also, available in  Navy, Black and Green.

 [Products] SS13 Button-down Color Blocking Shirts

Anatomy of Shirt

 Slim cut shirt with color blocking. The basics are the same as other shirts. However, what you should look into is the DETAILS-pockets details, tail details and thread colors. The details are made for purposeful intentions.

Also, it comes in Grey/Orange color shirts!

When you roll up the sleeves, you should pull up the wrist cuff all the way to the bicep, and roll-up the left-over sleeves so that you can show the cuff color.

[Products] SS13 Jackets

Perfect light Jackets for Spring and Summer. This is the first signature jacket. The jacket is unconstructed with light cotton and partially lined. The front buttons are placed higher than other conventional placements. Such a proportional manipulation is to provide better fitting for torso area in conjuction with 1890's sartorial tastes.

The following Jackets are sleeveless Double-Breasted Jacket. It is fully-lined and double-side vents. They are made of 100% linen with soft wash. They are extremely light and comfort.

 



[Product] SS13 Tuxedo Short Sleeve Shirt

Top: Tuxedo Short Sleeve Shirts in Oxford

Bottom: Floral Rider Short in Linen

Spring/Summer 2013 Collection

 

[A courtesy of google image]

A context of the first season is the "bike messengers" in New York City. They are one of the most 'common encounters' on the streets, in offices, elevators and even roads you would barely walk in. They are a part of unseen infrastructure of the city that support  as a hardware of  'network services.' The basic intention is to 'dress-up' the messengers in juxtaposition with the late 1800's sartorial tastes. Instead of mere designing, functionality and proportion are considered to materialize the ideas with understanding the context. The whole intention is to make products that are approachable designs and yet have reference stories to think about.

FOR MORE IMAGES, PLEASE CLICK "Read more". . .

[SS13] Glance

Spring / Summer 2013 collection

D.UE.T 

for

"Dear Un-Educated Tomorrow"

"Dear Un-Educated Tomorrow" started since 2008 as an idea 

of finding unexpected and creative value. Instead of creating something from the 

blank page, it will be more interesting and provocative to create something from 

'familiar' subjects and to make it 'unfamiliar' or to create new 'breeds'.

The basic promise of the brand is to work with "CONTEXT(S)" which will 

make a juxtaposition with, somewhat familiar, subjects. The familiar subjects 

are CONSTANT component, and the 'context(s)' are variables which will be 

applied to the constant component. Such a component is driven 

from the American sensibilities (late 1800's classic to the Preppy aesthetics)




CONSTANT + CONTEXT = NEW BREED

And the "contexts" could be brought from everyday encounters or mundane subjects. 

Finding contexts from 'cliche' is to make things interesting and  leave something to think 

about. Instead of merely borrowing or revisiting historical references, this design process 

will re-interpret familiar conventions and will re-materialize them.