Spring/Summer 2013 Collection
[A courtesy of google image]
A context of the first season is the "bike messengers" in New York City. They are one of the most 'common encounters' on the streets, in offices, elevators and even roads you would barely walk in. They are a part of unseen infrastructure of the city that support as a hardware of 'network services.' The basic intention is to 'dress-up' the messengers in juxtaposition with the late 1800's sartorial tastes. Instead of mere designing, functionality and proportion are considered to materialize the ideas with understanding the context. The whole intention is to make products that are approachable designs and yet have reference stories to think about.
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